Denis Wick Products Ltd has announced that it has enjoyed its best first quarter sales revenue — aided by its renewed approach to promotion and expanded platform of worldwide dealers and distributors.

The link to a new stable of artists and brand ambassadors has also helped rejuvenate their profile, with the company now boasting performers across its complete mouthpiece range with the ability to work in collaboration to research and develop new product lines.

The important USA market has been particularly successful, aided by the signing of the renowned salsa trombonist Willie Alvarez, and Orlando based commercial trombonist Jaime Gonzalez. The hugely respected Dave Werden has also become new Alliance Euphonium Artist.

New opportunities

A Denis Wick spokesperson told 4BR: "We have grasped the new opportunities that being a worldwide brand offers. It's a pleasure to work with such a diverse group of forward-thinking artists, who will be able to help promote our brands further in new and exciting ways."

The company also stated that it continues to strengthen its leading role in the UK with professional player, teacher and composer Andrew Duncan and joining Phil Green, one of the brass band movement's most respected performers in joining the brands.

We have grasped the new opportunities that being a worldwide brand offers. It's a pleasure to work with such a diverse group of forward-thinking artists, who will be able to help promote our brands further in new and exciting waysDenis Wick Ltd

Young stars

Younger stars such Brighouse & Rastrick principal cornet Tom Smith, Flowers Band duo of Emily Evans and Luke Barker have joined experienced European based cornet player Jamie Hood as part of the new rota of performance artists.

There is even the first Fiscorn player (a traditional Catalonian instrument) joining the brand in the remarkable trombonist Joan Palacio Serra from Catalonia.