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Geneva to move model production to UK

Some leading Geneva Group instruments will now be produced in the UK following a long held ambition of CEO comes to fruition.

Geneva Group
  Some models will now be produced in the UK

The Geneva Group has announced that from the summer of 2020 some models of their Geneva Symphony and Oldroyd Cardinal range will be produced at their headquarters in Stokesley, North Yorkshire.

Apt time

General Manager Brett Baker told 4BR: "This is a move that CEO Tim Oldroyd has dreamt of for a number of years, and is delighted that it has finally come to fruition.

2020 is an apt time for this as it takes place 20 years since Geneva became a bespoke trumpet manufacturer."

European sponsorship

Brett revealed that the company also has a number other exciting projects lined up to celebrate the landmark year — headlined by the news that the Geneva Group has recently become the main sponsors of the European Brass Band Championships in a three year agreement.

2020 is an apt time for this as it takes place 20 years since Geneva became a bespoke trumpet manufacturerGeneva Group

Perfect platform

He added: "This is wonderful news for the company and we believe for the future of the European Championships.

We will be showcasing our new instrument ranges in Palanga — the perfect platform to show just why so many bands are choosing our Geneva brands."

Brett also stated that having increased their number of endorsees by setting up both Development Artists as well as Ambassadors, Geneva instruments are played in the majority of the 15 ranked bands in the world."

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Dr Brett Baker

BSc (Hons), ARCM, PG Dip
Marketing Lead, Denis Wick & Alliance Products; Artist at Michael Rath Instruments


               

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