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New name change for Jaguar Land Rover Band

Midlands top section outfit is rebadged to become Brass Band of Central England as 20 year sponsorship link comes to an end.

jAGUAR
  The band won the Senior Cup in 2013 under MD, Dave Lea

The Jaguar Land Rover Band has announced that it will change its name to Brass Band of Central England.

It brings to a close a highly successful 20-year partnership with Jaguar Land Rover which formally concludes at the end of 2022.

Fortunate

"The band has been extremely fortunate to have had the proactive support of JLR over the past 20 years", Band Manager David Kershaw told 4BR.

"We have had the privilege to work alongside their excellent community relations team for the majority of this time, and which has resulted in raising significant funds for charities and the community."

He added: "We all know things in business change, especially during these uncertain times, so we finish this chapter of our history grateful for the support from JLR."

Success

Under the Jaguar Land Rover name the band claimed the Midlands Area Championship in 2013 in qualifying on three occasions for the Royal Albert Hall, as well competing four times at the British Open. They also claimed the Senior Cup in 2013 and Bolsover Entertainment title.

The band was featured on television and radio and was the first brass band to be invited to perform at the acclaimed English Music Festival.

The name Brass Band of Central England reflects both its strong roots in Coventry, but also the diverse geographical spread of its player across the Midlands4BR

New name

The name Brass Band of Central England reflects both its strong roots in Coventry, but also the diverse geographical spread of its player across the Midlands.

David Kershaw added: "We have a great team and over the coming months you will see more exciting announcements as we transition to Brass Band of Central England with concerts in Shipston, Rugby, Moseley, and Coventry Cathedral."

The band's new website can be found at: www.brassbandCE.com

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