As good for you today as it's always been...

The newly baked Hovis Bread advert still maintains its link to its iconic past with Ashington Colliery Band providing the soundtrack to the famous boy on the bike...

  Ashington Colliery has played its part in keeping the iconic brand up to date...

Perhaps the most famous brass band performance of all time has brought back to life almost 50 years after it was first heard.

Only 45 seconds long, it was given by Ashington Colliery Band in 1973 to accompany a television advert for Hovis bread – and soon become one of the most iconic in broadcasting history.

Top of the world

The rather quickly paced snippet from 'Dvorak's New World Symphony' accompanied the storyline of the baker's boy delivering his loaves up a vertiginous hill — 'like taking bread to the top of the world' – before he heads back free-wheeling down to the shop (the lad himself is now aged 60!).

The advert was made by film director Ridley Scott — way before he brought 'Alien', 'Blade Runner' and 'Gladiator' to the silver screen, and was recently voted the most 'heartwarming and iconic advert' in television history.

It has now been fully restored to its former glory in a state of the art 4K digital restoration, with the music also rescored to ensure that the advert can fit the new 40 second advert slots.

Real coup

The music has once again been performed by Ashington Colliery Band — and the solo lead (which was originally played by Maurice Priestly) features solo horn player Peter Scott and he told that he was delighted to be featured.

"It's a real coup for the band and great that the makers came back to the original band to perform the track again."

He added: "The piece has to be played just a little quicker to fit the new time frame, but they wanted to retain the original sound so I'm delighted that they went for the horn sound and not the cornet!

It also retains a connection as Maurice was a local peripatetic teacher and I joined the band just three months after the advert was first aired. I think people know that although it seems to be a 'northern' advert the village itself was in Dorset, although the sound conjures up a wonderful feeling of nostalgia that the music enhances."

After getting in touch, the producers sent the band the new arrangements before making the trip to Ashington's rehearsal base at their local YMCA to make the recordings.

The piece has to be played just a little quicker to fit the new time frame, but they wanted to retain the original sound so I'm delighted that they went for the horn sound and not the cornet!Peter Scott


Talking about the decision to bring the advert back to the screens, Jeremy Gibson, Marketing Director at Hovis, said; "The values of our brand have never been more relevant. Despite being over 46 years old, recent research has found that the advert is as good today as it's always been and differs from adverts focusing on broader entertainment.

Meanwhile, Ridley Scott added: "I'm thrilled that the 'boy on the bike' is still regarded as such an iconic and heartwarming story which remains close to the heart of the nation.

I remember the filming process like it was yesterday, and its success represents the power of the advert."

4barsrest logo

Become a supporter and help make our future secure.

4barsrest continues to be a proudly independent voice. There are no paywalls to overcome to be able to enjoy what we do to keep our journalism at the heart of the brass banding world. Support us from just £2.50 per month.

Support us    


4BR Quiz: Weekend quiz

October 18 • Time to recall those epic moments at the Royal Albert Hall last weekend with our Friday quiz.

Nationals 2019

Titan downloads now available

October 18 • If you want to hear Cory's winning performance of 'Titan's Progress' again and again — or any of the other 19 from Albert Hall you can.

Dave Lea

Ibstrock to take Lea lead

October 18 • Ibstock Brick Brass has appointed the experienced Dave Lea as their new Musial Director.


Yorkshire elite need to make the Cutt in Huddersfield in 2020

October 18 • Garry Cutt and Nigel Boddice head the adjudication teams at the 2020 Yorkshire Regional Championships.

The Fairey Band -

Sunday 20 October • . The Hawth,. Hawth Avenue, Crawley. RH10 6YZ RH10 6YZ

Regent Hall Concerts - Fulham Brass Band

Friday 25 October • Regent Hall (The Salvation Army). 275 Oxford Street Opp. RESERVED. London . W1C 2DJ

Haverhill Silver Band - Best of Brass

Saturday 26 October • Thaxted Parish Church,. Thaxted. Dunmow,. CM6 2PL

Foden's Band - Victoria Hall, Hanley

Sunday 27 October • Victoria Hall, Bagnall Strett, Stoke on Trent, ST1 3AD

Regent Hall Concerts - Royal Greenwich Brass Band

Friday 1 November • Charlton House. Charlton Road. London. SE7 8RE SE7 8RE

Upper Rhondda Brass Band

October 19 • Principle Cornet - We have a new vacancy for this position. We are a 3rd section band, with a full schedule coming up over the rest of the contesting season, into the Christmas period and onward into the New year.

Upper Rhondda Brass Band

October 19 • As one of our young players is leaving to further his Education in America, we are looking for a Sop player. We also have Vacancies for Principle and assistant Solo Cornet, for B-flat and E-flat Basses and a Tuned Percussionist.

Pillowell Silver Band

October 18 • Front row cornet player wanted by this forward thinking 130 year old band. We are a friendly group contesting in the 3rd section and much in demand for concerts. Other players welcome.

Dave Collins

BA (Hons) (Dunelm) I, FSCO
Composer and Arranger


 © 2019 4barsrest.com Ltd