Leading brass band retailer Band Supplies has become the sole retailer for all Geneva Instruments products in the Yorkshire and Scotland regions.
Obvious choice
Geneva Instruments Marketing Director, Duncan Cartledge told 4BR: “Band Supplies’ years of experience, knowledge and loyal customer database made it an obvious choice to make such an important new partnership link.
Their stores in Leeds and Glasgow will manage all Geneva Instruments business in Yorkshire and Scotland and will be the main point of contact for customers in those areas.”
Informed choice
It was announced that the new partnership does not affect any of the retailers other instrument dealerships and there will be no special priority given to the Geneva products.
The new partnership will ensure that Band Supplies staff will have specialist product knowledge of the Geneva instruments, so that potential customers can be guaranteed to be able to make an informed choice between all available instrument brands.
Delighted
Duncan Cartledge added: “We are delighted to be working so closely with the country’s leading brass band retailer.
Due to the growing demand for Geneva Instruments, this partnership also provides us with a further opportunity to promote our products to customers with expert assistance from the highly respected Band Supplies staff.”
Band Supplies is renowned throughout the brass band movement for their customer service, excellent product knowledge and the great value they provide to their customersGeneva Instruments
Renowned
He added: “Band Supplies is renowned throughout the brass band movement for their customer service, excellent product knowledge and the great value they provide to their customers.
We believe Band Supplies provide all the elements for a great shopping experience and have everything in place to provide our customers with a hugely positive brand experience.”